Facebook will change the way you market your business.

While print and television mediums may be older, Facebook advertising is wiser. How so you ask?

Take Joe. Joe is in the insurance business. He wants to provide home and auto insurance for males who make a net worth of over $500,000. They are currently or previously in the military, live in Broward County, and have children.

With Facebook’s incredible advertising options, now he can get his company in front of that exact audience.

Facebook partners with data companies to ensure the ads you are seeing on your newsfeed are relevant. The basic demographics of gender, age and location are just the tip of a very large iceberg. Facebook has over thousands upon thousands of options.

Want to target people who are interested in consumer electronics? Hello Facebook.

A recent homebuyer? Hello Facebook.

People who are more likely to vacation at casinos? Check.

Most likely to donate to causes regarding animal welfare? Done.

As a marketing agency that specializes in social media marketing, Facebook advertising is a vital component to our digital efforts. By utilizing this medium, we have seen astonishing results.

If you wish to learn more about Facebook advertising or ways to enhance your marketing, contact me at Lyndsi@eLuminateMarketing.com.