Six benefits on why to include video in your social media.

Social media has come a long way since the days of Myspace and Xanga. Twitter, Facebook, Instagram, and even Pinterest have become essential elements for any business, from national corporations to tiny startups.

As new technology emerges, social media trends shift. Social media used to be mainly text based. As cell phones became equipped with cameras, photos became a vital part of the internet experience. Now, videos, especially short clips, are taking over. The following are six benefits on why to include video in your social media strategy.

1. They grab your followers’ attention.

When a follower is scrolling through Facebook, Twitter, or Instagram, they’re looking at hundreds of photos. Now that cameras have improved, anyone can create stunning pics, so even if your photos are awesome, they may get overlooked. But when posts start to move, they catch a viewer’s eye. They’ll cause your followers to pause mid-scroll to watch at least a few seconds of your video, to see if they want to watch more. The more they watch, the more interested they become, and the more likely it is that they’ll want to find out more about you and your business. eLuminate Marketing created a fun, attention-grabbing music video for our client, My Plantation Dentist, click here to watch. The video received over 70,000 views and landed her five new potential patients. Overall, video allows you to expand the ways you reach potential leads, in a fun and engaging way.

2. They’ll get a message across better than text.

In our fast paced world, your followers don’t have time to read paragraphs of text on social media. But if you have a complicated message to get across, a short blurb of words or a photo may not cut it. A video lets you get that message across, which is easier and more convenient for them.

3. They create a lasting impression.

Great words or a stunning photo may stay in your followers’ heads for a while, but one or the other on their own can only express so much. When you use a video to get your message across, viewers have both words and pictures that are far more likely to leave an impression. Videos evoke laughter, tears, as well as provide a new means of educating you clients. By implementing video, you are leaving an impression that is more engrained in their minds then a static post.

4.Videos can be more personal.

Put yourself in front of a camera, and suddenly your followers are seeing your face and hearing your words, and realizing that you are, in fact, a real live person. It’s always great when clients can connect a face to a name and a name to a company. It’ll help inspire trust and loyalty in your followers.

5.Videos open up other social media options.

YouTube is a popular, yet often overlooked social media site that can be great for marketing and SEO (Search Engine Optimization). The only way to utilize YouTube is to produce videos. You can post your videos on YouTube and share that same video to all of your social media sites. Additionally, video is a fantastic way to enhance your “SEO” Search Engine Optimization. The more clicks to video your video, the higher you rank on search engines such as Google or Bing.

6. They can be funny, touching, serious, or helpful, and that can go a long way.

Who doesn’t love a hilarious video? Who hasn’t held back tears during a touching one? How many people look to videos to learn how to cook a new dish or repair an electronic? A picture isn’t always worth a thousand words, and sometimes a picture isn’t enough to make your followers really laugh, to touch their hearts, to express your sincerity, or to help them out with a problem. It can be even harder to express these emotions with only written words. But with a video, it’s easy to evoke an emotional response from your followers. This can go a long way to gaining support, new clients, and longtime loyalty.

Including videos in your social media strategy is also as easy as it is beneficial. Most smartphones will now produce awesome, high quality video feed, and you can even edit it directly on your device. So break out your phone or go old fashioned and use a video camera, write a script or make it up as you go along; no matter how you choose to shoot, your videos are sure to make a powerful impact on your social media presence.

Little too busy to do it yourself? Give eLuminate Marketing a shout, we are happy to help!