Case Study: My Plantation Dentist
Objective: Increase brand awareness of My Plantation Dentist and increase patient referrals.
Tactics: Utilizing social media marketing, content creation and video production we identified My Plantation Dentist as the go-to place for Plantation residents.
First, we developed a music video to the song, “I can’t feel my face.” The video has received over 145,000 views, 320 likes and 89 shares on Facebook alone. More importantly, our dentist consistently receives phone calls with potential patients each week. People who are often afraid of dentists, appreciates a place where they could feel comfortable. “Where can I find this dentist, looks like fun,” stated one of the Facebook comments. “I need to make an appointment, I am frantic of the dentist,” stated another comment. The comments go on and on. By thinking outside the box, we were able to get her a ton of business.
We also decided we wanted to create a mascot to establish branding. This fun “tooth” mascot is placed in a variety of educational and entertaining ways. For example, the Wisdom Tooth answering our most frequently asked questions or our tooth dressed as R2DTooth on “May the fourth” Star Wars day.