The Hidden Gold in Past Clients
The Hidden Gold in Past Clients How Firms Can Tap Untapped Revenue by Staying Top-of-Mind You’re Likely Losing Thousands — Here’s Why Every past client who forgets your name is a missed opportunity. They already know you. They trusted you. They paid you. But if you’re not staying in front of them — not showing […]
How Cold Prospects Become Ready Buyers
From Cold to Close Content is the bridge between unfamiliar and ready-to-buy. We help businesses turn cold prospects into warmer leads. How? One word: content. We build content that delivers value. It’s customized to your brand, your industry, and your audience. Then we put it in the right places — where your ideal client already […]
Is Facebook Dead?
Is Facebook Dead? If your audience is over 30, it’s likely still their platform of choice. You’ve probably heard it: “Nobody uses Facebook anymore.” It’s a common belief. It’s also wrong. Facebook is far from dead. 36% of the world’s population still uses it every month. Among ages 35–44, it remains the most used social […]
Should You Jump on the TikTok Bandwagon?
Should You Jump on the TikTok Bandwagon? Before you open an account, ask yourself three questions. TikTok is huge. As of early 2022, it had 1 billion active users. Not just sign-ups — active users. They spend more than 14 hours a month on the app. That kind of attention is rare. But before you […]
How to Never Run Out of Qualified Prospects Again
How to Never Run Out of Qualified Prospects Again Only 3% of your market is buying today. The secret to consistent client flow is nurturing the 97% who will buy later—here’s exactly how to do it. You’re fighting the wrong battle. While you compete with dozens of other firms for the handful of prospects ready […]
You’re Losing Sales You Should Be Closing — Here’s Why
You’re probably losing leads who were ready to buy — they just needed one more touch. They visited your site, watched your video, or clicked your email. And then… they disappeared. This isn’t a traffic problem. It’s a follow-up problem. Most businesses focus so much on getting attention, they forget to keep it. The solution? […]
Competing with Big-Budget Firms? Here’s How to Win Without Outspending Them
Competing with Big-Budget Firms? Here’s How to Win Without Outspending Them You don’t need more money. You need more precision. If you’re a smaller law firm, CRE group, or local business, competing with firms that have unlimited marketing budgets can feel like trying to shout into a stadium full of megaphones. But here’s the truth: […]
Want to Be the Go-To Choice? Stop Making These Brand Mistakes.
Want to Be the Go-To Choice? Stop Making These Brand Mistakes And What You Can Do to Avoid Being Another Forgettable Name in the Feed There’s a lot of noise out there. Law firms, consultants, financial advisors, agencies—they’re all trying to stand out, yet most sound exactly the same. The language is polished. The websites […]
If You’re Only Posting from Your Company Page—You’re Doing It Wrong
If You’re Only Posting from Your Company Page—You’re Doing It Wrong If your company is active on LinkedIn but you aren’t posting from your personal profile, you’re missing half the equation—and likely half the results. In today’s trust-based economy, people want more than a polished brand message. They want to hear from the actual people […]
There Is No Silver Bullet in Marketing—Stop Looking for One.
There Is No Silver Bullet in Marketing—Stop Looking for One Here’s what to do instead. If you’ve ever asked that question—or heard it—you’re not alone. It’s a common mindset. We all want a shortcut, a silver bullet, that one perfect tactic to unlock a flood of new clients. But here’s the truth: there is no […]
Familiarity builds preference.
Behavioral science points to one key principle that can give companies an edge in the fight for a customer’s attention. It’s called the Mere Exposure Effect. The mere exposure effect is a principle that states when people are familiar with something, they prefer it. And given a choice of two options, they’ll prefer the one […]
When Will I Start to See ROI on My Social Media?
The answer you might not want to hear: It depends. You could post today, and someone in your network might see it, reach out, and—voilà!—you’ve got ROI. But let’s be honest, that’s not typical. Social media ROI is a long game, influenced by many factors. To answer your question thoroughly, let’s explore a few critical […]
