Welcome to the Invisible Expert Problem.
You’re better than half the businesses dominating your market. They’re just everywhere your ideal clients are looking—and you’re not. Here’s what to do about it. You just lost a $75,000 client. Not because you weren’t qualified. Not because your proposal wasn’t excellent. Not because your track record wasn’t impressive. You lost them […]
The Invisible Law Expert Problem: Why Doing Great Work Isn’t Enough Anymore
You’re better than half the lawyers dominating your market. They’re everywhere your ideal clients are looking—and you’re not. Here’s what to do about it. You just lost a $75,000 client. Not because you weren’t qualified. Not because your consultation wasn’t excellent. Not because your track record wasn’t impressive. You lost them because they hired […]
