You’re probably losing leads who were ready to buy — they just needed one more touch. They visited your site, watched your video, or clicked your email. And then… they disappeared.
This isn’t a traffic problem. It’s a follow-up problem. Most businesses focus so much on getting attention, they forget to keep it.
The solution? Multichannel retargeting. It keeps your brand in front of warm prospects — across email, social media, display ads, and video — so when they’re ready to take action, they choose you.
Here’s why this matters:
- Multichannel campaigns drive 7x higher response rates than single-channel outreach
- They create 3x stronger brand recall, so you’re top of mind
- And they lead to 58% more conversions, turning missed chances into closed deals
What Is Multichannel Retargeting?
Multichannel retargeting means showing up for your prospects in more than one place — not just email, not just social ads. It’s a consistent presence across platforms like:
- Facebook and Instagram
- Google Display Network
- YouTube
- Email sequences
The goal isn’t to overwhelm people. It’s to show up where they already are — in natural, relevant ways. Someone sees your ad on LinkedIn in the morning, a helpful blog post in the afternoon, and a reminder email in the evening. Each one reinforces trust and keeps you in the conversation — even when you’re not actively selling.
How to Use Multichannel Retargeting to Boost Conversions
You don’t need to overhaul your entire marketing system. Start by implementing these three high-leverage strategies:
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Preheating: Warm Them Up Before You Reach Out
What it is: Showing up before the pitch. Whether you’re cold calling, attending a trade show, or inviting people to a webinar, preheating makes your brand familiar before you ask for anything.
How to do it:
- Upload your prospect list to Facebook, LinkedIn, or AdRoll
- Run awareness ads featuring testimonials, behind-the-scenes videos, or short expert tips
- Focus on visibility — not conversion
Why it works: When your email lands or your call connects, they already know who you are. It feels like a warm referral, not a cold interruption.
Example: A consulting firm uploaded its trade show contact list to LinkedIn and ran 15-second intro videos before the event. Booth conversations were easier and call-back rates doubled.
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Bounce Visitor Retargeting: Give Short Visits a Second Chance
What it is: Re-engaging people who landed on your site but left within seconds. They were curious, but something didn’t click.
How to do it:
- Segment your audience by time-on-site (under 30 seconds)
- Retarget with low-commitment offers like a short video, checklist, or downloadable guide
- Use display and social ads to bring them back
Why it works: Many bounces happen because of timing, distraction, or misalignment — not because they’re not interested. This gives them another chance to engage on their terms.
Example: A SaaS company saw a high bounce rate from its homepage. It started retargeting with a 2-minute explainer video on Facebook. Bounce visitors returned and engaged 40% longer the second time.
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High-Intent Remarketing: Bring Back Your Best Prospects
What it is: Targeting people who are actively evaluating your offer — they visit your pricing page, testimonials, or case studies.
How to do it:
- Build custom audiences based on high-value page visits
- Retarget them with decision support content: FAQs, social proof, risk reducers (money-back guarantee, limited-time bonus)
- Layer in email follow-ups if you’ve captured their contact info
Why it works: These are your most valuable prospects. They’re not browsing — they’re deciding. Your job is to remove doubt and guide the decision.
Example: A legal firm targeted visitors who checked pricing and client results pages. They ran Instagram and LinkedIn ads with short client interviews. Consultations increased by 27%.
Recap
You don’t need more traffic. You need to follow up smarter.
Multichannel retargeting helps you:
- Warm up cold leads before outreach
- Re-engage visitors who left too soon
- Convert prospects already close to buying
All with simple tools you already have access to.
When done right, it brings back attention you’ve already paid for — and turns it into real, measurable revenue.
Want a Plan for Your Business?
eLuminate Marketing offers a free consultation call to map out your multichannel marketing strategy. You’ll walk away with a clear plan tailored to your business goals — no fluff, no pressure.
Let’s build a system that follows up when you can’t — and converts more of the traffic you’ve already earned. Click here to get started.
