How do consumers decide what they want to buy and who they buy from?
Navigating the “Messy Middle”: The New Frontier in Consumer Buying Behavior In the ever-evolving digital marketplace, understanding the nuances of consumer behavior has become a cornerstone for crafting effective marketing strategies. Recent insights from Google’s research team have shed light on a critical phase of the consumer buying journey known as the “messy middle.” This […]
Navigating the Future: Digital Marketing Predictions for 2024
Navigating the Future: Digital Marketing Predictions for 2024 Trends That Will Shape the Digital Marketing Landscape As 2024 approaches, the digital marketing landscape is set for significant evolution. Here are eight key predictions poised to redefine how we approach digital marketing, emphasizing adaptability, innovation, and strategic acumen. 1. Augmented Reality Becomes Mainstream in Marketing Strategies […]
The Power of Content: Turning Cold Prospects into Warm Leads
In the constantly evolving landscape of marketing, businesses often grapple with the challenge of converting unfamiliar or cold prospects into warm, eager leads. eLuminate Marketing has cracked this code, and the key ingredient in our secret sauce is simple yet profound: **Content**. Why Content is The Game Changer The modern consumer is discerning. They […]
Social Advertising Hacks to Get Your Business in Front of the Right Prospects
Did you know that you can upload an excel list of prospects and/or clients and place your social media content in front of them? Yes, it’s possible and very successful! This social advertising “trick” is called custom and lookalike audiences. What are they and how do they work? What is a custom audience? A […]
