Good news for individuals running Facebook events! Now you have the opportunity to display ads to individuals who have RSVPed, but perhaps did not buy a ticket.

The move to add event RSVPs to its suite of ad-targeting options is a way for Facebook to reward businesses that use its events feature to promote branded happenings, like new product launches, in-store celebrity appearances and brand-sponsored festivals, as well as to encourage other businesses to do so. Businesses were already able to use events to build on people’s interest in their brands, and now they can use that signal of intent to follow up further or find others who may also be interested.

So how does one do this? Check out the video above for a step by step!