Familiarity builds preference.
Behavioral science points to one key principle that can give companies an edge in the fight for a customer’s attention. It’s called the Mere Exposure Effect. The mere exposure effect is a principle that states when people are familiar with something, they prefer it. And given a choice of two options, they’ll prefer the one […]
How to Make Your Messaging Impossible to Ignore
Why Your Messaging Fails—And the Simple Fix You Need Crafting effective messaging isn’t about what you want to say—it’s about what your audience needs to hear. 1. Master the Message-Market Match Crafting effective messaging starts with understanding the Message-Market Match —the art of aligning your message with what your market actually cares about. It’s not enough to […]
When Will I Start to See ROI on My Social Media?
The answer you might not want to hear: It depends. You could post today, and someone in your network might see it, reach out, and—voilà!—you’ve got ROI. But let’s be honest, that’s not typical. Social media ROI is a long game, influenced by many factors. To answer your question thoroughly, let’s explore a few critical […]
The Social Media Bottleneck: How to Scale Content Creation & Engage Authentically
Social media is packed with noise, and trying to break through with authentic, impactful content can feel overwhelming. You want to reach more people and make meaningful connections, but how do you do that without sacrificing quality or losing the personal touch? The key is to create content that resonates, engages, and feels genuine—all while […]
Content Overload: How to Stand Out and Build Authority in an Overcrowded LinkedIn Feed
Content Overload: How to Stand Out and Build Authority in an Overcrowded LinkedIn Feed Stop Being Invisible: How to Rise Above LinkedIn’s Content Overload The problem: In today’s LinkedIn landscape, it’s not enough to show up. You need to show up better than everyone else. The solution: Create content that cuts through the clutter, builds […]
How to Use Sales Navigator to Get Sales Meetings
How to Use Sales Navigator to Get Sales Meetings Step by Step Guide on How to Maximize Your LinkedIn Outreach for Cold and Warm Leads Sales Navigator is a powerful tool from LinkedIn designed specifically for professionals looking to scale their outreach efforts. It offers advanced search features, real-time updates, and the ability to create […]
Captivate and Convert: Mastering the Art of Re-engaging Prospects
How to Keep Your Brand Top-of-Mind and Boost Conversions You are only closing around 7% of your prospects right out the gate. The real question is, what are you doing about the other 93%? Studies show that only 7.5% of prospects buy within the first 90 days, but 42.5% make a purchase between 90 days […]
You’re Only Marketing to 3% of Your Potential Buyers
You’re Only Marketing to 3% of Your Potential Buyers Discover how to engage the remaining 97% with strategies that convert awareness into action. You’re only marketing to 3% of your potential buyers. How is that possible, you ask? Because if you’re not nurturing your target market with quality content, you are only reaching people who: […]
Content to Conversions: Google Reveals How to Win the Digital Game
Content to Conversions: Google Reveals How to Win the Digital Game In the fast-paced world of digital marketing, understanding the dynamics of consumer engagement is key to turning content into conversions. Google’s latest study sheds light on this process, offering insight into how consumers interact with digital content before making a purchase. While the specifics […]
The Ultimate LinkedIn Makeover: What I do on my LinkedIn profile to get more impressions and secure prospect meetings
Your LinkedIn profile is often the first thing people see when they Google your name. Through years of leveraging LinkedIn for both personal advancement and client success, I’ve honed a quick method to elevate your LinkedIn presence. And at the end of this blog, I provide a checklist you can use to do the same […]
The Illusive ROI of Social Media: Rethinking Metrics in a Digital Age
Content Consumption as a Catalyst for Conversion: A New Paradigm As an agency owner, the question I confront almost daily is: “How can I measure the ROI on my social media?” My stance is straightforward yet complex—measuring ROI for social media is an incredibly challenging task. It demands a shift in perspective, viewing social media […]
Utilizing Video Content in Legal Marketing: Innovative Strategies for Law Firms
In the ever-evolving landscape of digital marketing, law firms are increasingly recognizing the power of video content. This versatile medium offers a dynamic way to convey complex legal concepts, showcase expertise, and connect with potential clients. At eLuminate Law Marketing, we’ve pioneered various strategies for integrating video content into the marketing plans of our law […]
