It depends on your goals—because “success” means different things to different firms.
Here’s how we approach measurement:
Step 1: We Define Success Together (Before We Start)
Before we create any content, we need to be honest and upfront about what you’re looking to achieve.
If your goal is brand visibility, thought leadership, and engagement:
We’ll track metrics like impressions (how many people see your content), engagement (likes, comments, shares), and follower growth. This tells us if you’re becoming more visible and if your content resonates.
If your goal is lead generation:
We’ll track lead magnet downloads, website clicks, form submissions, lead ad conversions, and cost per lead. This tells us if we’re filling your pipeline with contact information.
We measure what matters to your business—not vanity metrics that look good but don’t move the needle.
Step 2: Monthly Metric Dashboard
We create a custom Google Sheets dashboard that tracks your key metrics month-over-month. This shows you:
- Where we’re performing well
- Where we need to pivot or test new approaches
- Trends over time (because one month of data doesn’t tell the full story)
Step 3: Monthly Review with Your Account Manager
During your monthly meeting, we walk through your metrics together. We don’t just dump numbers on you—we explain what they mean, what’s working, what’s not, and what we’re doing about it.
The Reality: We Don’t Have a Crystal Ball
While we have 11 years of experience and know what typically works, every business and audience is different. We’ll need to A/B test content types, messaging, ad creative, and offers to learn what resonates with your specific audience.
Some things will work immediately. Others won’t. That’s normal. The key is tracking data, learning fast, and optimizing based on what we see.
What “Good” Looks Like
This depends on your tier and starting point, but here are general benchmarks:
Elevate (brand visibility):
- 2X increase in engagement within 30 days
- Steady growth in impressions and followers month-over-month
- Positive feedback from your network (“I keep seeing your content!”)
Elevate & Expand (lead generation):
- 10+ leads by day 90
- Decreasing cost per lead as we optimize campaigns
- Growing email list of nurtured prospects
What We DON’T Measure
We don’t track revenue or closed deals—that’s on your sales process. We can track how many leads we generate and how engaged they are, but what happens after they enter your pipeline is up to you.
If you’re not following up on leads, not tracking where clients came from, or not closing sales conversations—no amount of marketing will show ROI. Measurement is a two-way street.
Bottom Line
We’re data-driven, but we’re also realistic. Marketing isn’t an exact science. We measure what matters, report transparently, and optimize constantly. If something’s not working after 60-90 days, we’ll tell you and recommend a different approach—or be honest if we’re not the right fit to solve your problem.