You’re Only Marketing to 3% of Your Potential Buyers
You’re Only Marketing to 3% of Your Potential Buyers Discover how to engage the remaining 97% with strategies that convert awareness into action. You’re only marketing to 3% of your potential buyers. How is that possible, you ask? Because if you’re not nurturing your target market with quality content, you are only reaching people who: […]
Content to Conversions: Google Reveals How to Win the Digital Game
Content to Conversions: Google Reveals How to Win the Digital Game In the fast-paced world of digital marketing, understanding the dynamics of consumer engagement is key to turning content into conversions. Google’s latest study sheds light on this process, offering insight into how consumers interact with digital content before making a purchase. While the specifics […]
How do consumers decide what they want to buy and who they buy from?
Navigating the “Messy Middle”: The New Frontier in Consumer Buying Behavior In the ever-evolving digital marketplace, understanding the nuances of consumer behavior has become a cornerstone for crafting effective marketing strategies. Recent insights from Google’s research team have shed light on a critical phase of the consumer buying journey known as the “messy middle.” This […]
Navigating the Future: Digital Marketing Predictions for 2024
Navigating the Future: Digital Marketing Predictions for 2024 Trends That Will Shape the Digital Marketing Landscape As 2024 approaches, the digital marketing landscape is set for significant evolution. Here are eight key predictions poised to redefine how we approach digital marketing, emphasizing adaptability, innovation, and strategic acumen. 1. Augmented Reality Becomes Mainstream in Marketing Strategies […]
