Your 2025 Social Media Success Plan: 6 Essential Steps to Get It Right
Your 2025 Social Media Success Plan: 6 Essential Steps to Get It Right Follow these actionable steps to craft a high-impact social media strategy that aligns with your goals and drives real results 1. Build a Foundation Don’t skip the essentials: define your company’s core values, vision, and branding guidelines before jumping into content […]
Forget Predictions: Here’s How to Dominate Social Media in 2025
As 2025 approaches, the social media landscape is gearing up for some major transformations. Staying ahead of these shifts isn’t just a nice-to-have—it’s essential for your brand’s success. Here’s a breakdown of the trends to watch and how you can leverage them for your strategy. The Overload of Mediocre AI Content The rise of AI […]
The Power of Video Marketing: A Blueprint for B2B and Professional Services
The Power of Video Marketing: A Blueprint for B2B and Professional Services Video marketing is a critical tool for businesses looking to connect with their target market. Despite its proven effectiveness, many professionals and B2B companies hesitate to incorporate video into their digital marketing strategies. Whether it’s the fear of being on camera, the perceived […]
Content to Conversions: Google Reveals How to Win the Digital Game
Content to Conversions: Google Reveals How to Win the Digital Game In the fast-paced world of digital marketing, understanding the dynamics of consumer engagement is key to turning content into conversions. Google’s latest study sheds light on this process, offering insight into how consumers interact with digital content before making a purchase. While the specifics […]
How do consumers decide what they want to buy and who they buy from?
Navigating the “Messy Middle”: The New Frontier in Consumer Buying Behavior In the ever-evolving digital marketplace, understanding the nuances of consumer behavior has become a cornerstone for crafting effective marketing strategies. Recent insights from Google’s research team have shed light on a critical phase of the consumer buying journey known as the “messy middle.” This […]
Navigating the Future: Digital Marketing Predictions for 2024
Navigating the Future: Digital Marketing Predictions for 2024 Trends That Will Shape the Digital Marketing Landscape As 2024 approaches, the digital marketing landscape is set for significant evolution. Here are eight key predictions poised to redefine how we approach digital marketing, emphasizing adaptability, innovation, and strategic acumen. 1. Augmented Reality Becomes Mainstream in Marketing Strategies […]
The Power of Content: Turning Cold Prospects into Warm Leads
In the constantly evolving landscape of marketing, businesses often grapple with the challenge of converting unfamiliar or cold prospects into warm, eager leads. eLuminate Marketing has cracked this code, and the key ingredient in our secret sauce is simple yet profound: **Content**. Why Content is The Game Changer The modern consumer is discerning. They […]
Ways to Promote Your Business without coming across as “selling”
What’s the number one mistake I see people making on social media? They are always selling. “Hi, you don’t know me but I am just going to continue to post how you should call me and use my services.” You wouldn’t go up to someone at a BBQ and immediately start rattling off what you […]
Social Media Content Pillars
When working with eLuminate Marketing we develop a digital marketing strategy, and in that strategy includes what we call, the content pillars. Content pillars include different types of content you wish to post regarding you, your company, and your industry. This approach allows us to be strategic about the types of content we are publishing […]
Social Advertising Hacks to Get Your Business in Front of the Right Prospects
Did you know that you can upload an excel list of prospects and/or clients and place your social media content in front of them? Yes, it’s possible and very successful! This social advertising “trick” is called custom and lookalike audiences. What are they and how do they work? What is a custom audience? A […]
How I got over 1,100 leads for a gym in three months
As a gym owner, you are constantly looking for ways to grow your gym. You’ve tried direct mailers, billboards, social media, email marketing and more, and you’ve scoured sites like Salesforce.com for tips and advice on how to increase sales. Whether you have achieved success with these methods or not, there are always new and […]
A Sure Way to Get Prospect Emails
From my experience, buying emails just don’t work. You’re getting a slew of people that may or may not have any desire to purchase your product. So what do you do to obtain hundreds of emails from people who are truly interested in you? Lead generation, particularly with regards to emails, could be a […]
