Behavioral science points to one key principle that can give companies an edge in the fight for a customer’s attention.
It’s called the Mere Exposure Effect.
The mere exposure effect is a principle that states when people are familiar with something, they prefer it. And given a choice of two options, they’ll prefer the one they’ve been exposed to the most (even if it’s lower quality).
So how can you use the mere exposure effect to increase sales for your business?
Marketing that doesn’t register consciously can still have a powerful effect on a customer’s behavior.For example, researchers at Princeton University published a study in which they added a subliminal message to an episode of The Simpsons.
The team inserted 12 frames of the word “thirsty” and 12 frames of a Coca-Cola can. Their subjects couldn’t guess what had been added since the frames went by too quickly for people to notice. But people rated themselves 27% thirstier after watching the show.
Great for coca-cola but how does this apply to me? The same concept applies. As your prospect waits in line at Starbucks, they are scrolling through their phone and see your social post. Later that day, they receive your email newsletter and the following night they come across a display ad in the corner of their computer screen.
This customer might not take action right away but when the time comes for your service, there is a high possibility you are top of mind and preferred.
In the end, customers trust what they already know.
Getting them to know you takes time, money, and consistency in your branding.
Let us help you stay top of mind by visiting eLuminateMarketing.com.
