We fix it.
Here’s how we handle this:
We Try to Prevent This Upfront
This is why we spend weeks on the Establish phase before posting anything. During the strategy session, we dig deep to understand you, your business, your voice, and your goals. And when we present your Establish deck, we show you sample posts so you can see the look, feel, and direction before we go live.
This is your opportunity for honest feedback. If something feels off—the tone is too formal, too casual, doesn’t sound like you, misses the mark—tell us. We’d rather hear it now and pivot than post content you’re not proud of.
What If Content Misses the Mark Later?
It happens. You’re the expert on your business, and sometimes we don’t nail it on the first try. That’s normal, especially in the first 1-2 months as we’re learning your preferences.
Here’s what we do:
- You flag the content you’re not happy with (via email, text, or our monthly meeting)
- You tell us specifically what’s wrong (tone, messaging, visuals, topic—the more specific, the faster we fix it)
- We revise it and resubmit for approval
We don’t post anything you’re not comfortable with. Period.
What We Need From You
Honest, specific feedback. “I don’t like this” doesn’t help us improve. But “This feels too salesy” or “This doesn’t sound like how I talk to clients” or “This topic isn’t relevant to my audience”—that’s actionable, and we can fix it fast.
The faster you give us feedback (especially in the first 60 days), the faster we learn your preferences and the less back-and-forth we need down the road.
What If We Just Can’t Get It Right?
If after multiple rounds of feedback and revisions we’re still not aligned, that’s a sign we might not be the right fit. We’d rather acknowledge that early and part ways professionally than waste your time and money on content that doesn’t feel right.
Remember: We’re month-to-month. If it’s not working, you’re not trapped.
Bottom Line
Content creation is collaborative. We bring strategy, execution, and marketing expertise. You bring knowledge of your business and audience. The best results happen when both sides communicate openly. If you’re not happy, we want to know—and we’ll make it right.