From contract signature to your first post going live: 3-4 weeks.
Here’s exactly what happens during that time:
Week 1: Strategy Session
We schedule a one-hour digital meeting where we ask detailed questions about your firm—your ideal clients, what makes you different, your goals, and what’s worked (or hasn’t) in the past. It’s a working session where we gather everything we need to build your marketing foundation.
Week 2-3: We Build Your Establish Deck
We take everything from that strategy session and create your strategic marketing foundation, we call it the Establish Deck—your SuperConsumer profile, unique differentiator, messaging framework, and your first batch of content ideas. Two weeks after our initial meeting, we present this deck to you, get your feedback, and make any necessary edits.
Week 3-4: Access & Launch Prep
Once the strategy is approved, we need access to your digital marketing channels (social media accounts, email marketing platform, Google Analytics if you want performance tracking). We also finalize your first content posts and get your approval.
Your first posts go live around week 3-4, depending on how quickly we can complete approvals and gain access to your accounts.
Why does this take 3-4 weeks?
We could start posting faster, but it would be generic content that doesn’t reflect your unique positioning. The foundation work ensures every post, email, and ad is strategic—not just filling a content calendar.
What if I need to launch faster?
If you have an urgent deadline (event, rebrand, etc.), let us know upfront. We can sometimes compress the timeline, but we won’t skip the strategic foundation—it’s what makes everything else work.