Is Facebook Dead?

If your audience is over 30, it’s likely still their platform of choice.

You’ve probably heard it: “Nobody uses Facebook anymore.” It’s a common belief. It’s also wrong.

Facebook is far from dead. 36% of the world’s population still uses it every month. Among ages 35–44, it remains the most used social platform. So if that’s your target, you shouldn’t ignore it.

It’s not just about users. It’s what Facebook can do. Facebook’s ad tools are still some of the best. One of the most effective?

Lookalike audiences. You can target people who share the same traits as your current clients. That means higher quality leads, without guessing.

There’s also Messenger. You can install Facebook Messenger as live chat on your website. It helps close the gap between “looking” and “buying.” People are 53% more likely to buy from a business they can message. That’s not a gimmick. That’s convenience. You can answer questions in real time — about price, services, timing, whatever matters most.

If you’re serious about digital strategy, don’t write off Facebook. It’s not going anywhere. The question is whether you’re using it the right way.