How do consumers decide what they want to buy and who they buy from?
Navigating the “Messy Middle”: The New Frontier in Consumer Buying Behavior In the ever-evolving digital marketplace, understanding the nuances of consumer behavior has become a cornerstone for crafting effective marketing strategies. Recent insights from Google’s research team have shed light on a critical phase of the consumer buying journey known as the “messy middle.” This […]
The Ultimate LinkedIn Makeover: What I do on my LinkedIn profile to get more impressions and secure prospect meetings
Your LinkedIn profile is often the first thing people see when they Google your name. Through years of leveraging LinkedIn for both personal advancement and client success, I’ve honed a quick method to elevate your LinkedIn presence. And at the end of this blog, I provide a checklist you can use to do the same […]
The Illusive ROI of Social Media: Rethinking Metrics in a Digital Age
Content Consumption as a Catalyst for Conversion: A New Paradigm As an agency owner, the question I confront almost daily is: “How can I measure the ROI on my social media?” My stance is straightforward yet complex—measuring ROI for social media is an incredibly challenging task. It demands a shift in perspective, viewing social media […]
Navigating the Future: Digital Marketing Predictions for 2024
Navigating the Future: Digital Marketing Predictions for 2024 Trends That Will Shape the Digital Marketing Landscape As 2024 approaches, the digital marketing landscape is set for significant evolution. Here are eight key predictions poised to redefine how we approach digital marketing, emphasizing adaptability, innovation, and strategic acumen. 1. Augmented Reality Becomes Mainstream in Marketing Strategies […]
Edutainment in Social Media: The Future of Brand Engagement
Brands are continuously seeking innovative ways to capture audience attention. Enter ‘Edutainment’, a term that beautifully blends two critical elements of modern content: education and entertainment. This concept has swiftly become a cornerstone in crafting compelling social media strategies, particularly on platforms like TikTok and Instagram Reels. What is Edutainment? Edutainment is a blend of […]
Utilizing Video Content in Legal Marketing: Innovative Strategies for Law Firms
In the ever-evolving landscape of digital marketing, law firms are increasingly recognizing the power of video content. This versatile medium offers a dynamic way to convey complex legal concepts, showcase expertise, and connect with potential clients. At eLuminate Law Marketing, we’ve pioneered various strategies for integrating video content into the marketing plans of our law […]
Elevate Your Presence on LinkedIn with These Pro Tips
In a digital age where your professional identity is as crucial as your real-world presence, LinkedIn stands as a beacon for career development, networking, and personal branding. Yet, the secret to LinkedIn success doesn’t lie in expansive strategies that take hours to implement. Rather, it’s about smart, swift actions that create significant impact. Here’s […]
The Power of Content: Turning Cold Prospects into Warm Leads
In the constantly evolving landscape of marketing, businesses often grapple with the challenge of converting unfamiliar or cold prospects into warm, eager leads. eLuminate Marketing has cracked this code, and the key ingredient in our secret sauce is simple yet profound: **Content**. Why Content is The Game Changer The modern consumer is discerning. They […]
Update Your LinkedIn Profile in Under 10 Minutes
Do you have a spare 10 minutes? Rather than mindlessly browsing your device or sifting through emails, consider giving your LinkedIn profile a quick revamp. It can greatly benefit your professional journey. Here are 5 quick tips to rejuvenate your LinkedIn in less than 10 minutes: 1. Refresh Your Profile: Ensure everything is current, from […]
The Importance of Nurturing Your Leads: How to Boost Your Sales Conversions
The Importance of Nurturing Your Leads: How to Boost Your Sales Conversions Did you know that around 40% of qualified leads convert between 90 days and 2 years? That statistic alone should demonstrate just how important it is to nurture your leads. If you’re not familiar with lead nurturing, it’s the process of building a […]
Ways to Promote Your Business without coming across as “selling”
What’s the number one mistake I see people making on social media? They are always selling. “Hi, you don’t know me but I am just going to continue to post how you should call me and use my services.” You wouldn’t go up to someone at a BBQ and immediately start rattling off what you […]
Social Media Content Pillars
When working with eLuminate Marketing we develop a digital marketing strategy, and in that strategy includes what we call, the content pillars. Content pillars include different types of content you wish to post regarding you, your company, and your industry. This approach allows us to be strategic about the types of content we are publishing […]
