The Importance of Nurturing Your Leads: How to Boost Your Sales Conversions
The Importance of Nurturing Your Leads: How to Boost Your Sales Conversions Did you know that around 40% of qualified leads convert between 90 days and 2 years? That statistic alone should demonstrate just how important it is to nurture your leads. If you’re not familiar with lead nurturing, it’s the process of building a […]
Ways to Promote Your Business without coming across as “selling”
What’s the number one mistake I see people making on social media? They are always selling. “Hi, you don’t know me but I am just going to continue to post how you should call me and use my services.” You wouldn’t go up to someone at a BBQ and immediately start rattling off what you […]
Social Media Content Pillars
When working with eLuminate Marketing we develop a digital marketing strategy, and in that strategy includes what we call, the content pillars. Content pillars include different types of content you wish to post regarding you, your company, and your industry. This approach allows us to be strategic about the types of content we are publishing […]
Social Advertising Hacks to Get Your Business in Front of the Right Prospects
Did you know that you can upload an excel list of prospects and/or clients and place your social media content in front of them? Yes, it’s possible and very successful! This social advertising “trick” is called custom and lookalike audiences. What are they and how do they work? What is a custom audience? A […]
Productivity Hacks that Save Me Hours
Becoming a parent is a game of efficiency. Your child needs to get picked up from daycare whether you’re finished with your work. I’m enthusiastic about all things productivity, and nothing is more satisfying than checking off a to-do list. Over the years I’ve discovered certain hacks that save me precious time. I share them […]
Increase Amazon Sales [Cheat Sheet]
Five Key Ways to Increase Your Product Ranking and Sales on Amazon
A Roadmap on How to Keep Your Business Thriving During COVID19
Lessons from a marketer who is currently working with a variety of industries and sharing what is working during this global pandemic Amidst the COVID19 chaos, business owners are tasked with handling extreme difficulties – perhaps it’s closing business doors, shifting employees from in office to online, looking at the bills and wondering, how am […]
Our Client Spent $700 and Got Over $10,000 in Sales in 5 Days
It’s Humble Brag Time here at eLuminate Marketing. We wanted to share the successful social media campaign we executed for an event in South Florida. Our job was to pre-sell tickets and did we ever. Here’s how we did it: Facebook Conversion Ads Development of Custom Audiences Development of Lookalike Audiences A/B Testing Remarketing Sales […]
How I got over 1,100 leads for a gym in three months
As a gym owner, you are constantly looking for ways to grow your gym. You’ve tried direct mailers, billboards, social media, email marketing and more, and you’ve scoured sites like Salesforce.com for tips and advice on how to increase sales. Whether you have achieved success with these methods or not, there are always new and […]
A Sure Way to Get Prospect Emails
From my experience, buying emails just don’t work. You’re getting a slew of people that may or may not have any desire to purchase your product. So what do you do to obtain hundreds of emails from people who are truly interested in you? Lead generation, particularly with regards to emails, could be a […]
How to Make Someone An Admin on Your Facebook Business Page
Watch the video above for directions on how to make someone an admin on your Facebook Business Page.
Facebook August Update: Target ads to people who RSVPed to your events
Good news for individuals running Facebook events! Now you have the opportunity to display ads to individuals who have RSVPed, but perhaps did not buy a ticket. The move to add event RSVPs to its suite of ad-targeting options is a way for Facebook to reward businesses that use its events feature to promote branded […]
