Yes—ad spend is separate from our monthly fee.
Here’s exactly how it works:
What’s NOT Included in Your Monthly Fee
Advertising costs. You pay the ad platforms directly (Meta/Facebook/Instagram, LinkedIn, AdRoll for display ads, etc.). We don’t touch that money—it goes straight from you to the platform.
How Much Should I Expect to Spend on Ads?
It depends on your goals:
- If you want brand visibility (retargeting, staying top-of-mind): Most clients spend $300-$1,000/month
- If you want lead generation (capturing contact info, filling your pipeline): Expect $500-$3,000/month to start
We’ll recommend a specific budget based on your market, competition, and goals before we launch anything—no surprises.
We will not go over your approved ad budget. If you approve $1,000/month, that’s the cap. We manage the campaigns within that budget.
We Don’t Take a Percentage of Your Ad Spend
Many agencies charge 10-20% of your ad budget as a management fee. We don’t. If you spend $2,000/month on ads, you pay $2,000 to the ad platforms—not $2,000 + another $400 to us.
Our monthly fee covers ad strategy, creative development, targeting, optimization, and reporting. The actual ad spend is between you and the platform.
What Else Costs Extra?
Nothing, unless you request something outside the scope of your tier (e.g., a one-off website redesign, a custom video shoot beyond what’s included, etc.). If something will cost extra, we’ll tell you upfront and get approval before doing the work.
Why We Structure It This Way
Transparency. You should know exactly what you’re paying us versus what you’re paying ad platforms. And you should never feel like we’re inflating ad budgets to increase our cut—because we don’t take a cut.