5 Ways to Make Sure Your Content Never Gets Called AI Slop

AI generated LinkedIn content now makes up roughly 81% of long-form posts on the platform — and people are starting to notice.

LinkedIn just rolled out a button that lets people flag a post as “seems like AI slop.” Click it, and the platform uses that signal to decide how far the post travels beyond the poster’s own network.

The button isn’t perfect, and it’s probably not going to work exactly as intended. But I’m not here to litigate whether the feature itself is a good idea. What matters more is what it represents: people, and now the platform itself, are naming a real problem out loud. That conversation is a good thing, regardless of how the button performs.

 

Why does this conversation matter more than the button?

Because it means people are starting to notice. And once people notice, they start caring about what they put their own name on.

Originality.ai estimated that roughly 81% of long-form LinkedIn posts published in July were likely AI-generated — up from about 50% in late 2024, and close to zero back in 2023. That’s a real shift — the feed itself has quietly changed while everyone kept scrolling.

LinkedIn’s own chief product officer put it plainly: “AI slop is a top priority for all of us.” 

Not everyone’s convinced the button is the right tool for the job — one marketer compared it to a casino adding a gambling-addiction hotline to the slot machine screen, given that the same platform’s engagement has leaned on AI-generated volume for a while. 

Others have pointed out a real flaw: a human-reported button can get gamed just as easily by people who disagree with a post as by people who genuinely think it’s AI-written.

None of that is really the point, though. 

Whether the button works perfectly or not, the conversation itself is doing something valuable: it’s making people stop and think twice before they let AI do all the work, instead of just hitting publish on whatever it spit out.

 

5 Ways to Make Sure Your AI Generated LinkedIn Content Never Gets Called Slop

If the goal is to never be the post someone clicks “seems like AI slop” on, here are five things worth building into how you create content.

 

1. Start with the foundation — who’s your ideal client, and what are their real problems?

Before you write anything, get specific about who you’re talking to and what they’re dealing with. This is what identifies real topics of value in the first place — not “what should I post today,” but “what does my ideal client need to understand right now.” Skip this step, and everything downstream is guesswork, AI-assisted or not.

2. Bring your own insight into the topics — don’t just let AI write them

Once you know your real topics, the difference between slop and substance is whether your actual experience shows up in it. Use AI to brainstorm angles or organize your thinking if that’s helpful — but weave in your own stories, your own case studies, the specific thing that happened with a real client. That’s the part AI can’t generate for you, because it didn’t happen to AI. It happened to you.

3. Ask yourself better questions before you post

Part of our own client onboarding process is an hour-long conversation where we get deep into how a client thinks — not surface-level questions, but ones that make someone stop and consider their own expertise and opinions. A few examples of the kind of question we ask:

What’s a common belief in your industry that you disagree with? 

What do you wish your clients understood before they hired you? 

What’s the thing in your industry nobody wants to talk about — but should?

These questions help develop content that is focused on your thoughts and opinions, not AI. 

4. Don’t be afraid to give away too much

Quick wins are underrated. Give your ideal client something they can use — right there, for free, in the post — and you’ve already proven your value before they ever pick up the phone. The instinct to hold back “the good stuff” for paying clients usually backfires; the person who gets a real, useful answer from your content is the one who thinks, this person already helped me, I want to keep following them.

5. Build in real community, not just content

Real conversations with real people are almost impossible to mistake for slop, because slop doesn’t have another human voice in it. A few ways to build this in:

• Interview people in your space — our client Arnie Mascali built a whole content stream around interviewing leaders in his industry, turning other people’s expertise into real conversations his network engages with 
• Rotate your team into the content — let more than one voice contribute, so it’s not the same single perspective every time. Here is a blog that provides some guidance on how to do this within your own firm, click here to read. 
• Post weekly video — even simple, unscripted updates carry a kind of realness that written posts alone don’t 
• Tell the story of your actual week — photos from your own phone, what you’re working on right now, what you’re seeing in your industry this month

 

The bottom line

LinkedIn’s button might work. It might not. It might get gamed within the first week. That’s a platform problem, not yours to solve. 

Your job is to build content nobody else could have written, because it’s built on your clients, experiences and your own voice. Do that consistently, and it was never going to matter whether a button existed or not.

• DIY: Pick one post you have scheduled this week and check it against these five things before you publish. If it’s missing your own story or a real client detail, that’s the gap to close first.
• Free Resource: Stuck on what to actually post about? Email lyndsi@eluminatemarketing.com and I’ll send you a free guide with 30 social media topic ideas to get you started.
• Work with us: eLuminate builds content strategy around your real expertise — not a prompt and a publish button. [Book a call].

 

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