The honest answer: More upfront, less ongoing—but you’ll never be completely hands-off.
Here’s what to expect:
Weeks 1-4: Higher Time Investment
The beginning of our relationship requires more from you because we’re learning your business. This includes:
- One-hour strategy session where we ask detailed questions
- Providing access to all your accounts (social media, email platform, analytics)
- Sharing brand assets (logos, photos, videos, brand guidelines)
Pro tip: If you have an admin or marketing coordinator, they can handle most of the account access and asset gathering, which takes a lot off your plate.
Ongoing: 30-Minute Monthly Meeting + Light “Homework”
Once we’re up and running, here’s your monthly commitment:
Monthly meeting (30 minutes): We review performance, discuss content for the next month, and align on strategy.
3-5 pieces of “homework” per month: We create 99% of your content, but some pieces need to come from you to stay authentic. Examples:
- “Hold up your phone and answer this question in under 60 seconds.” (You record on your phone, text it to us, we edit and polish it.)
- Snap a few photos at an event you’re attending and text them to us.
- Give us a quick voice memo answering a client question we can turn into content.
We’ll provide tools and suggestions to make this as easy as possible—no fancy equipment, no heavy lifting. Just quick, real, authentic content that sounds like you.
Why We Need Your Involvement
We’re firm believers in authentic, real content. Stock photos and generic captions don’t build trust—you do. Your voice, your face, your insights. That’s what makes prospects say, “This firm gets it.”
Could we create everything without you? Sure. But it would feel like every other agency’s work—polished and empty. The few minutes you invest each month is what makes your marketing actually yours.
What If I Don’t Send You What You Need?
We’ll hold you accountable. Expect email and text reminders about what we need from you. Not to be annoying—but because your content calendar depends on it, and we’d rather bug you than let your marketing go stale.
Bottom Line
If you’re looking for 100% hands-off marketing where you never have to think about it, we’re not the right fit. But if you’re willing to invest 30 minutes a month + a few quick pieces of content, we’ll handle everything else and make you look great doing it.