You’re Only Marketing to 3% of Your Potential Buyers
You’re Only Marketing to 3% of Your Potential Buyers Discover how to engage the remaining 97% with strategies that convert awareness into action. You’re only marketing to 3% of your potential buyers. How is that possible, you ask? Because if you’re not nurturing your target market with quality content, you are only reaching people who: […]
Content to Conversions: Google Reveals How to Win the Digital Game
Content to Conversions: Google Reveals How to Win the Digital Game In the fast-paced world of digital marketing, understanding the dynamics of consumer engagement is key to turning content into conversions. Google’s latest study sheds light on this process, offering insight into how consumers interact with digital content before making a purchase. While the specifics […]
How do consumers decide what they want to buy and who they buy from?
Navigating the “Messy Middle”: The New Frontier in Consumer Buying Behavior In the ever-evolving digital marketplace, understanding the nuances of consumer behavior has become a cornerstone for crafting effective marketing strategies. Recent insights from Google’s research team have shed light on a critical phase of the consumer buying journey known as the “messy middle.” This […]
Elevate Your Presence on LinkedIn with These Pro Tips
In a digital age where your professional identity is as crucial as your real-world presence, LinkedIn stands as a beacon for career development, networking, and personal branding. Yet, the secret to LinkedIn success doesn’t lie in expansive strategies that take hours to implement. Rather, it’s about smart, swift actions that create significant impact. Here’s […]
The Importance of Nurturing Your Leads: How to Boost Your Sales Conversions
The Importance of Nurturing Your Leads: How to Boost Your Sales Conversions Did you know that around 40% of qualified leads convert between 90 days and 2 years? That statistic alone should demonstrate just how important it is to nurture your leads. If you’re not familiar with lead nurturing, it’s the process of building a […]
